CALLAWAY CHINA NEW CONCEPT STORES
The worldwide famous professional golf equipment brand Callaway asked us to design a new concept which could be adapted for multiple stores in China (Beijing, Shenzhen and Shanghai). The interior design follows the brand’s philosophy ofcombining excellence and innovation in the hyper-competitive Professional Golf Industry. The modular furniture and minimalist design create a rational and extremely flexible space which can be adapted to almost any kind of products display. Like Callaway’s commercial philosophy, the store is different, innovative and prestigious.
LOCATION: Beijing, Shenzhen, Shanghai, China
CLIENT: Callaway China
LEAD DESIGN: MUDI
GFA: 85-150 sqm
建筑面积: 85-150 sqm